About This Project

Soch Ko Khaki Lifafay Se Azad Karo… “Baat Karo”
“the Brown Bag” is an embedded mindset in our society that needs to be talked about. Although this TVC is on family planning but this mindset applies on many other places as well.
For this campaign what was most important and difficult as a Director was to steer all effort towards aiding the communication and making the films hit the core.
Big thanks to Imran Irshad, Shakeel Hasan Imad Azhar & Team at M&C Saatchi Pakistan
& specially Muhammad Ahmad for writing this powerful concept, this is my third campaign together with him on perception building and looking forward to many more that mean something.
Presenting the Main Film – Shorts to follow soon.

Director: Umair Nasir Ali

Production Designer: Rumina Umair

Agency: M&C Saatchi

Production House: Bionic Films
Executive Producer: Salman Farooqi

Producer: Saad Alavi
Line Producer: Tabish Jalal

DOP: Aamir Mughal

1st AD: Kamran Lodhi
2nd AD: Ramil Ahsan

Styling: Iqra Sheikh
Set: Aqeel – Aqeel Ur Rehman
Set Incharge: Ůmëŗ Ïķŗäm Ċȟämp

Storyboard Artist: Azhar Gaffar
Animation & Post Production: PostFusion

Grading: Abdul Wahab Danka
Post Supervisor & Edit : Irfan Haider
Music: Kashan Dawar
VO: Ali Hayat Rizvi
Photographer: Umair Raza

Talent Management : Huma Yousuf & Kamran Lodhi
Assistant Producer: Yuni Khan
Production Manager: Ahmed Shahid

Make Up: Bobby
Location: Saad

Cast: Kashif Hussain , Noreen M Gulwani , Perveen Soomro , Danish Irshad , Shizza Hashmi , Faraz Mazher
Special Thanks: Jamshaid Alam