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09 Jul

Posted at 12:50h in News & Blogs by

Shiza Malik | Published January 26, 2017 https://www.dawn.com/news/1310754/pakistan-has-amazing-wildlife-that-few-are-familiar-with Mohammad Ali Ijaz is a documentary filmmaker with a passion for wildlife and environmental conservation. In 2015, he received the WWF-Living Planet Award for his film ‘Missing Vultures’. His most recent work ‘Pangolins in Peril-A Story of Rare Scales’ focuses on...

09 Jul

Posted at 12:15h in News & Blogs by

Written by: Khadijah RehmanPosted on: June 13, 2019  https://www.youlinmagazine.com/article/stories-from-the-wild-an-interview-with-ali-ijaz/MTQ5MQ== There is a massive beehive above our heads, swarming with buzzing insects, and Ali Ijaz’s face lights up as he points it out. We are on the roof of his studio in the sweltering sun, but he is oblivious to...

08 Jul

Posted at 18:05h in News & Blogs by

https://www.brandsynario.com/this-surf-excel-ad-is-teaching-something-very-important-in-ramadan/ By Lyza Rashid -   Apr 22, 2021  This pandemic, like most other things, has its vices and virtues. Though the vices are many, one virtue we can identify is instilling in us the habit of spreading love as much as we can.  Surf Excel’s latest advertisement hits the nail on...

08 Jul

Posted at 17:36h in News & Blogs by

https://www.somethinghaute.com/ramazan-2021-surf-excel-pakistan-continues-to-make-the-viewers-emotional/ Pakistan is a nation strong on human emotion, kindness and goodness. These qualities are highly evident in the Holy month of Ramazan and focusing on exactly that, Surf Excel Pakistan’s campaigns have always hit the right note. Every Ramazan, the brand wins the audience with its...

08 Jul

Posted at 17:31h in News & Blogs by

https://www.news18.com/news/buzz/marvelous-and-pertinent-surf-excels-ramzaan-ad-amid-covid-19-is-leaving-twitter-teary-eyed-2594857.html Even as Ramzan celebration the world over have been subdued due to the coronavirus pandemic, a new advertisement by Surf Excel has been bringing cheer and warming hearts this festive season. Known for making advertisements that highlight communal harmony, Surf Excel's new advertisement showcases how...

08 Jul

Posted at 17:27h in News & Blogs by

https://runwaypakistan.com/surf-excels-neki-nahi-rukegi-in-ramadan-2020/ Surf Excel’s advertisements are a must in Ramadan, as they always showcase good deeds that can be done – this time was no different. Even with the social distancing due to the COVID-19 pandemic, Surf Excel’s ad shows that neki nahi rukegi in Ramadan 2020. The company...

08 Jul

Posted at 17:16h in News & Blogs by

Although released for Pakistan, Bangladesh and United Arab Emirates markets on television, it has resonated with hundreds of Indians online who have been sharing and commenting on the film.2 min read. Updated: 07 May 2020, 03:22 PM IST Saumya Tewari https://www.livemint.com/industry/advertising/surf-excel-pakistan-s-ramadan-ad-urging-good-deeds-for-covid-warriors-goes-viral-11588843380373.html https://www.youtube.com/watch?v=SK0aFhkyka8 The commercial has garnered over six million*...

08 Jul

Posted at 17:11h in News & Blogs by

https://indianexpress.com/article/trending/trending-globally/surf-excel-ramadan-good-deeds-covid-19-coronavirus-lockdown-6382895/ An advertisement on how to do good deeds during Ramzan despite the spread of Covid-19 and while maintaining a safe distance is receiving a lot of praise on the internet. The Surf Excel advertisement that was released in Pakistan starts with a boy asking his father how to...

24 Feb

Posted at 12:59h in News & Blogs by

https://aurora.dawn.com/news/1142386 The Creative Director of Manhattan Communications Sharjeel Ahmed reviews five recent local campaigns. Finally! The dark ages of advertising are coming to an end. One after another, Pakistani advertising agencies are producing award-winning, meaningful, socially-responsible and out-of-the-box campaigns. Is this because brands are losing effectiveness due...