Soch Ko Khaki Lifafay Se Azad Karo… “Baat Karo”
“the Brown Bag” is an embedded mindset in our society that needs to be talked about. Although this TVC is on family planning but this mindset applies on many other places as well.
For this campaign what was most important and difficult as a Director was to steer all effort towards aiding the communication and making the films hit the core.
Big thanks to Imran Irshad, Shakeel Hasan Imad Azhar & Team at M&C Saatchi Pakistan
& specially Muhammad Ahmad for writing this powerful concept, this is my third campaign together with him on perception building and looking forward to many more that mean something.
Presenting the Main Film – Shorts to follow soon.
Director: Umair Nasir Ali
Production Designer: Rumina Umair
Agency: M&C Saatchi
Production House: Bionic Films
Executive Producer: Salman Farooqi
Producer: Saad Alavi
Line Producer: Tabish Jalal
DOP: Aamir Mughal
1st AD: Kamran Lodhi
2nd AD: Ramil Ahsan
Styling: Iqra Sheikh
Set: Aqeel – Aqeel Ur Rehman
Set Incharge: Ůmëŗ Ïķŗäm Ċȟämp
Storyboard Artist: Azhar Gaffar
Animation & Post Production: PostFusion
Grading: Abdul Wahab Danka
Post Supervisor & Edit : Irfan Haider
Music: Kashan Dawar
VO: Ali Hayat Rizvi
Photographer: Umair Raza
Talent Management : Huma Yousuf & Kamran Lodhi
Assistant Producer: Yuni Khan
Production Manager: Ahmed Shahid
Make Up: Bobby
Cast: Kashif Hussain , Noreen M Gulwani , Perveen Soomro , Danish Irshad , Shizza Hashmi , Faraz Mazher
Special Thanks: Jamshaid Alam