08 Jul Surf Excel’s “Neki Nahi Rukegi” in Ramadan 2020 Even with the social distancing due to the COVID-19 pandemic, Surf Excel’s ad shows that neki nahi rukegi in Ramadan 2020.

Surf Excel’s advertisements are a must in Ramadan, as they always showcase good deeds that can be done – this time was no different. Even with the social distancing due to the COVID-19 pandemic, Surf Excel’s ad shows that neki nahi rukegi in Ramadan 2020. The company has always used child actors to emphasise on the impact of children on society as a whole.

The background song Rahmat Ki Baarish‘s melodious vocals were provided by Shafqat Amanat Ali, which were the perfect addition to this beautiful TVC by Surf Excel.

Surf Excel’s Neki Nahi Rukegi starts off with a father having a discussion with his son about doing good deeds. When his son inquires regarding the environment nowadays and how to help others in such times, his father tells him that when there is a will, there is a way.

We see the child, Aadil, send a basket, full of food, tied with a rope down the window for his security guard, as well as another girl painting a picture for her neighbor (a nurse) to show her appreciation for the nurse. Aadil also left food for another one of his neighbors, all the while hiding behind a wall to see his reaction. Another child helps out in cleaning up a room where a policeman sits for his duty.

The idea behind Surf Excel’s Ramadan 2020 TVC Neki Nahi Rukegi is to show that one can commit good deeds even in the times of quarantine, earning the appreciation of others while helping time. While it may end messy and put stains on our clothes, it won’t matter – after all, daag tou achhe hotay hain!