This Surf Excel Ad Is Teaching Something Very Important In Ramadan
By Lyza Rashid – Apr 22, 2021 This pandemic, like most other things, has its vices and virtues. Though the vices are many, one virtue we can ...
This Pakistani Ad Uses ‘Brown Bags’ To Address Major Society Taboos
By Lyza Rashid – Jul 28, 2021 KhairKhwah’s latest advertisement offers food for thought. It is an incredible initiative being taken for the bet...
Ramazan 2021: Surf Excel Pakistan continues to make the viewers emotional
Pakistan is a nation strong on human emotion, kindness and goodness. These qualities are highly evident in the Holy month of Ramazan and focusing on e...
8 Effie Awards on 5 Campaigns Directed by Umair Nasir Ali
5 campaigns that Umair Nasir Ali Directed won “8” Effies this year. The year 2020 was definitely the most tough and uncertain of times where only the ...
“Although creating a visually stellar TVC has its own charm, storytelling gives you a real high.” In conversation with Aurora Magazine
https://aurora.dawn.com/news/1143059 AVINASH LUXMAN: How did you begin your career in advertising?UMAIR NASIR ALI: My first project was the launc...
‘Pakistan has amazing wildlife that few are familiar with’
Shiza Malik | Published January 26, 2017 https://www.dawn.com/news/1310754/pakistan-has-amazing-wildlife-that-few-are-familiar-with Mohammad Ali ...
‘Marvelous and Pertinent’: Surf Excel’s Ramzan Ad amid Covid-19 is Leaving Twitter Teary-eyed
https://www.news18.com/news/buzz/marvelous-and-pertinent-surf-excels-ramzaan-ad-amid-covid-19-is-leaving-twitter-teary-eyed-2594857.html Even as Ramza...
Unilever’s LIFEBUOY wins big at Effie Awards Pakistan for the best crisis response marketing for COVID-19. Shot a Night before Complete Lockdown in Pakistan. Directed by Umair Nasir Ali
Unilever’s LIFEBUOY wins big at Effie Awards Pakistan for the best crisis response marketing for COVID-19 Last night, the Lifebuoy Pak...
Surf Excel’s “Neki Nahi Rukegi” in Ramadan 2020 Even with the social distancing due to the COVID-19 pandemic, Surf Excel’s ad shows that neki nahi rukegi in Ramadan 2020.
Surf Excel’s advertisements are a must in Ramadan, as they always showcase good deeds that can be done – this time was no different. Even with the soc...
Surf Excel Pakistan’s Ramadan ad urging good deeds for covid warriors goes viral
Although released for Pakistan, Bangladesh and United Arab Emirates markets on television, it has resonated with hundreds of Indians online who have b...
Stories from the Wild: An Interview with Ali Ijaz
Written by: Khadijah RehmanPosted on: June 13, 2019 https://www.youlinmagazine.com/article/stories-from-the-wild-an-interview-with-ali-ijaz/MTQ5MQ== ...
Num Films collaborated with Pakistan Photo Festival
Arab News covered The Pakistan Photo Festival Fellowship Exhibition Following is the news along with the Link http://www.arabnews.com/node/1249061/lif...
Five recent campaigns that created a buzz- Blue Band – Achai Barhnay Do
https://aurora.dawn.com/news/1142386 The Creative Director of Manhattan Communications Sharjeel Ahmed reviews five recent local campaigns. Finally! Th...
Blue Band takes a position
Blue Band’s new campaign aims to create awareness and change the stereotypes surrounding children with disabilities. Blue Band Pakistan l...
Blue Band – Campaign Achai Barhnay Do -Featured in Soul Sisters
The latest blue band advertisement does more than capture our attention, it captures our hearts. It is riveting from the get-go simply because it is t...
A detergent commercial on doing good deeds during Ramzan despite lockdowns gets praise
https://indianexpress.com/article/trending/trending-globally/surf-excel-ramadan-good-deeds-covid-19-coronavirus-lockdown-6382895/ An advertisement on ...
5Q’s w/Ali Ijaz “Pangolins in Peril” Director
RIDAY BLOCK B | 9:30 am http://www.borregospringsfilmfestival.org/5qs/2018/12/26/5qs-wali-ijaz-pangolins-in-peril-director #1: Can you describe your m...